The Business Challenge
Provide better phone service to Bank of China credit card holders.
Unisys provided consultancy services for call center inbound and outbound call processes; built an integrated omni channel application for the call center to support all credit card transactions.
Results and Benefits
- Improved customer service, satisfaction and loyalty since calls are answered by the second ring and are well-handled due to availability of relevant information
- Increased credit card business from 200,000 to 80 million issued cards due to credit card support through the call center
- Improved productivity by centralizing the credit card support system