Unisys Wins Gold at 2017 ITSMA Marketing Excellence Awards
Innovative client success program wins recognition for impact on Unisys' reputation, service and business
BLUE BELL, Pa., November 9, 2017 – Unisys Corporation (NYSE: UIS) today announced that its premier client success program has won a Gold Award for Marketing Excellence from ITSMA, the leading source for business-to-business (B2B) marketers in the connected economy.
Winning in the "Ensuring Customer Success" category, Unisys accepted the award at ITSMA's recent 24th Annual Conference, Marketing Vision 2017.
The award-winning Unisys Closed-loop Client Success Program is a multi-year initiative relying on direct feedback to enhance client service and cultivate advocates around the world. It incorporates a range of high-touch channels, including client surveys in eight languages, continual engagement through Unisys client executives and promotion of Unisys clients' success.
The program has helped Unisys exponentially raise its Net Promoter Score (NPS) – a common standard for measuring effectiveness of client service and a key indicator of client loyalty and business growth. Unisys' NPS jumped from 23 in 2013 to 43 in 2016 – an 87-percent increase and significantly above the average NPS of 25 for B2B companies. In addition, the program was instrumental in enabling Unisys to improve its win rate for client contract renewals and substantially increase revenue from target accounts.
"As the pace of marketing transformation continues to accelerate, Unisys and this year's other award winners stood apart from their peers with innovative and inspiring programs that drove substantial impact on the business," said Dave Munn, president and CEO of ITSMA. "From new approaches for Account-Based Marketing to transforming marketing for digital leadership, this year's winners have demonstrated the kind of leadership that companies in the connected economy need to succeed."
"Unisys is committed to delivering exceptional customer experience for our clients," said Ann Sung Ruckstuhl, senior vice president and chief marketing officer, Unisys. "Our Client Success Team is doing an outstanding job in providing deep and actionable insights so that we can continuously improve client satisfaction and loyalty. It's an honor to have our commitment to customer success recognized by ITSMA."
About the ITSMA 2017 Marketing Excellence Awards
The 2017 Marketing Excellence Awards focused on seven critical aspects of marketing for B2B services and solutions: Account-Based Marketing; Closing the Insight-to-Action Gap; Thought Leadership; Enabling Sales for New Growth Opportunities; Customer Success; Brand Differentiation; and Transforming Marketing for Digital Leadership.
The jury, an international group of marketing executives and experts, selected the winners based on excellence in innovation, program execution and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.
For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com
Unisys is a global information technology company that specializes in providing industry-focused solutions integrated with leading-edge security to clients in the government, financial services and commercial markets. Unisys offerings include security solutions, advanced data analytics, cloud and infrastructure services, application services and application and server software. For more information, visit www.unisys.com.
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RELEASE NO.: 1109/9554
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