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Improve customer experience. Reimagine bank branches.

Modernizing the branch network to remain competitive   

Find your balance with the right mix of digital self-services, in-person engagement and personalized experience. To stay competitive and meet customer expectations, banks must make enhancing their branches a top priority. This involves investing in modern amenities, updating technology infrastructure and improving customer service offerings within their branch locations. 

Marc DeCastro, IDC’s Consumer Banking research director, explores the why and how behind the modernization journeys of bank branches.