Connect Your Subscribers to Cloud Value
Telco service providers are in a tough spot. They are facing increasing competition from next-generation providers of data-driven services and mobile offerings. They are under increasing pressure to bring new subscriber services forward. Used right, the cloud is a key channel for delivery of those services.
But the cloud is far from a panacea for Telco. While it may be a key business enabler, it also poses significant challenges as a new model for delivery of IT-enabled services. The core of the challenge isn't investing in cloud infrastructure. Most large Telco providers have already done so -- in hopes of both streamlining operations and, more importantly, delivering services to corporate and consumer subscribers. In fact, Telcos have outpaced many other industries in adopting cloud infrastructure.
The real IT challenge – now and for the next several years – is defining the best way to use that infrastructure to deliver business-critical customer-service and operational applications. And here, applications really are key. They are the critical vehicles for delivering value added services – whether for billing enterprise customers, availability of the unified communication network or enabling subscribers to manage voice mail through social media and other contemporary technologies. The goal is to increase Telco customer satisfaction by providing the network on any device.
A European Telco organization seeking a flexible, high-performance cloud solution to diversify offerings and help customers reduce IT ownership costs. The organization wanted an approach that seamlessly integrated service operation and ran its servers in the cloud in order to deliver speed to market. The Telco business model was a true managed IT service environment -- a secure and scalable process was applied that aligned operational efficiency to meet market demands.
The service allowed applications such as unified communications solutions to be offered via the cloud, which enabled enterprises to be responsive and cost-effective as clients access communication and collaboration tools anytime, anywhere, on any device.