Want to Create an Outstanding Customer Experience? Blend BX and EX
It is easy to see the connection between employee experience (EX) and customer experience (CX). But where does business experience (BX) factor into the equation? In the second episode of XLA.TV's "XLA &" series, special guest Greg Kihlstrom, bestselling author of "The Center of Experience" and host of the Agile World podcast, discusses with Weston Morris, Unisys director of global strategy for Digital Workplace Solutions, the following:
- How BX is a largely ignored but critical component to achieving a positive CX.
- The major influencers of BX.
- Why a blend of positive BX and EX is necessary to yield an outstanding customer experience.
Hear more on the winning equation of BX x EX = CX in this follow-up discussion with Leon Gilbert, Unisys senior vice president and general manager of Digital Workplace Solutions: Business, Customer, and Employee Experience.